Cyberellas?

A group in the UK is promoting a competition to draw more women into IT.  I think that’s great, and is in keeping with the goals of BPC and NCWIT.  Their term for women who do IT could be improved:

“IT is a great place to work but we need more ‘Cyberellas’, women with strong IT skills and qualifications who will be a great asset to the industry as well as being role models to encourage more women to join the profession in the future,” she said.

via Competition seeks to attract more women into IT – V3.co.uk – formerly vnunet.com.

Given that overwork is a negative stereotype of IT, it may not be sending the right message to play off the fairytale character who’s name referenced working among the cinders, Cinderella.