Ideation is the new manufacturing: Then programming is advanced manufacturing
Interesting economic argument being made in the below piece — that we don’t have large numbers of manufacturing jobs, but we have large numbers of jobs that involve creating using digital technologies.
In the start of our Media Computation book, we make the argument that comes after this. Photoshop, Final Cut Pro, and Audacity are wonderful tools that can do a lot — if you know how to use them. Knowing programming gives you the ability to make with digital media, even if you don’t know how to get the tools to do. Knowing programming lets you say things with digital media, even if the tools don’t support it.
“We have moved from the industrial age to the knowledge economy,” said Facebook’s CIO Tim Campos at the HP Discover conference in Barcelona last month. An economy, that is, in which a company’s “core asset” lies not in material infrastructure but rather “the thoughts and ideas that come from our workforce.”